Rhenser Mineralbrunnen is now offering its mineral waters in Tetra Pak.
Rhenser managing directors Christian and Friedrich Berentzen, along with Tetra Pak Germany boss Stephan Karl, officially took into operation the new filling line for Tetra Top carton packaging. “In the changing consumer behavior, future-oriented containers are playing an increasingly important role alongside health, quality, and attractive brand concepts. That is why we have invested several million in Rhens to open up new markets with Tetra Top packaging. These include drugstores, convenience, the organic sector, exports, and B2B. The new packaging is also an important step for us in the direction of climate protection,” says Christian Berentzen, one of the two Rhenser Mineralbrunnen GmbH managing directors .
The Tetra Top packaging consists of 88 percent renewable raw materials and can be fully recycled. Paper fibers are used for the body of the packaging. The closures, the top area and the outer coating are made from the renewable raw material sugar cane.
“Water in a Tetra Top package is a novelty in Germany and in the entire DACH region. We have known the packaging in the soft drinks sector so far mainly from markets such as the US and the UK. For us, this partnership is a great example of how well packaging and product innovations complement each other to appeal to new consumer groups,” explained Tetra Pak CEO Karl.
9.000 carton packs per hour
In Rhens, Tetra Pak did not just provide the line, but delivered a complete end-to-end concept, from process technology to palletizing equipment, service, and training, to support on sustainability issues. Markus Wolf, plant manager at Rhenser Mineralbrunnen, explained: “The Tetra Top filling line produces 9,000 packages an hour, which is quite a number for carton packaging. We are incredibly proud to be the first mineral water bottlers to introduce the line and were very enthusiastic about the technology right from the start, as well as the professionalism of the cooperation. To now have this in Rhens is a dream come true.”